August 14th, 2008

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Ikonica, Jeanette Hanna & Alan Middleton (Douglas & McIntyre)

Mamma’s Pizza, waiting for a slice

Caucasian woman, early 40s, with windblown grey hair, wearing flowing grey dress and black sandals, a Swipe Books bag at her feet.

Ikonica: A Field Guide to Canada’s Brandscape, Jeanette Hanna & Alan Middleton (Douglas & McIntyre)

Page 59:

Joe’s Rant:

Hey, I’m not a lumberjack, or a fur trader . . . I don’t live in an igloo or eat blubber, or own a dogsled . . . and I don’t know Jimmy, Sally or Suzy from Canada, although I’m certain they’re really, really nice. I have a prime minister, not a president. I speak English and French, not American. And I pronounce it “about,” not “a boot.” I can proudly sew my country’s flag on my backpack. I believe in peacekeeping, not policing; diversity, not assimilation, and that the beaver is a truly proud and noble animal. A toque is a hat. A chesterfield is a couch, and it is pronounced ‘zed’ not ‘zee’, ‘zed’! Canada is the second largest land mass! The first nation of hockey! And the best part of North America! My name is Joe! And I am CANADIAN!

Hey, I don’t wear plaid, or a ball cap. I don’t live on The Island or eat only rice and beans. I don’t know Jimmy, Sally or Suzy from the bar, although I’m certain they’re really, really nice. I have a King and a Queen. I speak with and without gender. And I pronounce it “gay”, “queer”, or “lesbian” but you can call me by my first name. I can’t sew to save my country, but my backpack carries the flag. I believe in police who keep my peace; diversity, not assimilation, and that the beaver is a truly proud and noble animal. A toque makes me look like Beckham. A chesterfield is a yard sale’s lover’s dream. And it’s pronounced ‘Sistah’ not ‘Sister’, ‘Sistah’! Canada is a safe haven! The first nation to say “Stay out of my bedroom!’ And the best part of North America! My name is Jillian! And I am LESBIAN!

 
 Ikonica, Jeanette Hanna & Alan Middleton (Douglas & McIntyre) [2:21m]:
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