Seen Reading’s Missed Connections

I’ve started a project called Will It Stick? To learn more about it, and past/present contenders for my first $1,000,000, read this introductory post.

To recap, each round of Will It Stick? gives me SIX posts to draft out an idea. At the end of six posts, we sit back and ask, Will It Stick? A “No” results in me archiving the idea for future consideration. A “Yes” results in me putting the idea into more serious development, here, or elsewhere with a partner.

Some ideas will present themselves all but fully-formed, only to reveal a shocking omission that presents an insurmountable challenge. (Defeatist.)

Other ideas will appear as a stream-of-consciousness ramble, out of which one tiny element will reveal itself as the answer to all our hopes and dreams. (Optimist.)

Most ideas will flatline until revived, possibly by someone other than me. (Frustrated Optimist.)

The Idea: Seen Reading’s Missed Connections

The first candidate in this inaugural round of Will It Stick? is something I’d like to call “Seen Reading’s Missed Connections,” something that combines two things that turn my crank as both Voyeur and Madam: an online tally of what people are reading and where + flirty excuses to talk to people about the books they’re reading.

If you’re familiar with the idea of the “Missed Connection,” born in the back pages of free weekly newspapers around the world, the premise is simple. It looks something like this.

You. Ezra’s Pound. Sitting on patio. Red scarf. Me. On bike. Asked where I could find the nearest ATM.

But what if the same message included a few more details?

You. Ezra’s Pound. Sitting on patio. Red scarf. Reading The Juliet Stories by Carrie Snyder. Me. On bike. Asked where I could find the nearest ATM. (Love Snyder’s short stories. Have you read Hair Hat?)

The Rough Draft:

Create an online hub where visitors can create a profile (to include reading interests) and post their sightings/missed connections. If someone responds, they get an alert. They can also opt to let others contact them based on their reading interests. Conversations begin. Maybe a book club is formed. Maybe a few crazy kids find love in the stacks. Publishers have a new way to track how and when their books are being read. (Less creepy data-mining than happy, useful encounters.) An author learns their book was “seen,” and it makes their day.

The Challenges/Opportunities:

How to organize the site?
What does it look like?
Is it a cheap and cheerful Craig’s List-like interface?
How to make it global?
How to moderate the site?
How to monetize the site?
Should publishers and booksellers be allowed to play? If so, how?

That’s where the idea starts. I have five more posts before we ask . . . Will It Stick?

Chirp in with your thoughts!

Next post: Branding. Once an image is attached to an idea, how much does it influence your opinion? I’ll toss up some pictures to see which ones draw you in, and which ones send you running for the hills.